Forget the usual bland personalized email subject lines and discounts, because customers are becoming numb to these tactics. This is the way one brand wins the email game – through an innovative subject line. (Linking back to the post I originally wrote for Message Exchange)

And while you’re mulling over email subject line, check out this great subject line analysis report by Adestra. Looks like terms related to content marketing, such as “report”, “learn” and “book” are falling out of favour. What’s a marketer to do? Get wildly creative and think of how some link bait titles have worked on you!



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