The SES Conference Series

Of all the presentations at SESSF, the one that sparked off the most ideas for me was Linkbuilding That Makes Sense by Jon Ball from Page One Power. Since my day job involves running a blog, as well as integrating search and social, you can see why I found the material from the presentation to be both enlightening and relevant. Here’s what was covered in that session:

Linkbuilding That Makes Sense

Linkbuilding is about people.

3 Steps of Linkbuilding:

  • Get Strategy
  • Find Targets
  • Ask For Link

Link Building Strategies:

  • Need to give links to get links
  • Start with Resource page and Blog
  • Have a page for guest blogging

Blogging is the number 1 linkbuilding strategy as it gives a voice and presence online, establishes your authority and serves as content marketing.

  • Decide who your audience is
  • Determine categories
  • Get keyword lists
  • Brainstorm blog titles
  • Put together an editorial calendar
  • Promote your posts

Some blogging tactics include interviewing experts and crowd sourcing. For example ask 4 experts, 3 questions and you’ll get 12 answers and 4 links.

Research your local keyword universe. Search for:

  • “Keyword” News
  • “Keyword” Experts
  • “Keyword” Associations
  • “Keyword” Forums
  • “Keyword” Blogs
  • “Keyword” Trade Shows
  • “Keyword” Events

Create a Relevancy Tree. Do a brainstorming session with various people for related keywords. Take all those keywords centered around a community and prioritise them. Build a tree with 3 tiers.

Try guest posting. Find your target site with some searches like:

  • “Keyword” Write for us
  • “Keyword” Contribute
  • “Keyword” Guest blog
  • “Keyword” Guest post

Promote your post socially, with sponsored tweets, Stumble Upon or maybe even PPC for a really good post.

Set up Google Alerts for keywords and your brand. Ask people who mention you for a link.

Give yourself links.

Write testimonials for customers and when they post on their site, ask for a link.

  • Make a museum.
  • Make a glossary.

Libraries of information allows you to ask someone for a link when they use your content.

Create Resource Pages that can be a list of links.

Create a Badging campaign:

  • Find subcategories
  • Top 10 Lists
  • Reward best customers
  • Recognize experts

Look for DIY sites – they tend to be very content hungry.

Forums are a bit dangerous as you have to be authentic and really care about the subject content.

Give stuff away. Contact bloggers who will review your stuff and give you a link.

Review stuff on blog, and ask for a link.

Backlink competitor and yourself with Majestic SEO.

Use Domain Authority & Page Rank to discover the value of a link

I have to say I fully agree with Jon’s points and have seen real results of what blogging and content marketing can do for web traffic. What’s great is that many of the tactics mentioned in this post are things a business can do immediately. I may not have done this awesome session justice, so for another recap check out Search Engine Journal’s post.


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