Not too long ago, Rand Fishkin from Moz spoke about infographics versus visual assets during one of his Whiteboard Fridays. In the video, he recommended the use of visual assets instead of infographics due to the greater linkbuilding opportunities and ease of execution.
While it’s true that infographics are harder to execute, they can be a little more creative and innovative with a strong narrative. The following is an infographic I worked on with a talented designer based on an article written by software engineer, Devon O’Dell about a technical concept that beautifully illustrates the complexity of DKIM in an easy to understand manner. This would be hard to achieve with a simpler visual asset.
Now, I’m a big fan of Moz, and regularly frequent their postings for the latest on SEO updates, but I say that in this case you can have your infographic and your visual assets in an all-in-one inclusive piece, by creating your infographic in a way that can be sectioned into… you guessed it, visual assets! Here’s a recent infographic on push notifications I worked on with that same talented designer.
The components of the push infographic can easily be turned into stand alone visual assets and shared on your choice of social networks be it Facebook, Twitter, LinkedIn or Google+.
The same principle applies to the following infographic on on-premise software versus outsourcing:
Repurposing content is one of my favourite marketing tactics since it extends the lifespan of your marketing collateral while effectively utilizing what may be limited resources at your disposal. You don’t have to choose between a visual asset or infographic when you can have the best of both worlds!